Idea Generation Refers to

question 45

Multiple Choice

Idea generation refers to

• A)the stage of the new-product process when concepts are converted to prototypes.
• B)the stage of the new-product process that develops a pool of concepts to serve as candidates for new-products.
• C)the stage of the new-product process where possible promotional campaigns and advertising themes are created.
• D)the techniques used to screen and reject those ideas that have no merit.
• E)the discussion and decision of which as target market segments will be selected.

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Definitions:

Observable Behaviors

Actions or reactions of an individual in various situations that are visible and can be noted by others or measured in a study.

Pragmatists

Pragmatists are thinkers who advocate for a practical approach to problems and theories, emphasizing the value of actions that lead to useful outcomes and the role of experience in the formation of knowledge.

Reality

The state of things as they actually exist, outside of perception or belief.

Useful

pertains to something that serves a practical purpose or fulfills a need, offering utility or benefit.