Product Positioning Refers to

question 87

Multiple Choice

Product positioning refers to

• A)an outdated concept that assigns product value by association with social class.
• B)the place a product offering occupies in consumers' minds on important attributes.
• C)the competitive advantage of one product over another.
• D)changing the place a product occupies in a consumer's mind relative to competitive products.
• E)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.

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Definitions:

Actual Self

An individual's perception of themselves as they realistically are in the present.

Material Self

The concept of Material Self refers to the portion of an individual's self-concept that is derived from their possessions and their connections to physical objects.

External Self

The way an individual is perceived by others or presents themselves in social contexts, often through material possessions or outward appearances.

Self-Concept

Represents an individual's perception of self, including beliefs about one's traits, abilities, and attributes.