Examlex
Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.
Relative Advantage
The degree to which an innovation is perceived as better than the idea it supersedes, contributing to its rate of adoption.
Product Adoption
The process by which a consumer or market accepts and begins to use a new product, service, or technology.
True Innovators
Individuals or organizations that pioneer new ideas, technologies, or methods, often leading to significant changes or advancements.
Early Adopters
Individuals who embrace new products or technologies before most other consumers, often influencing others’ adoption.
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