In the UMD10: Marketing Dashboard Map Above,the Annual Growth Rate

question 142

Multiple Choice

In the UMD10: Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on printed paper) meaning good and red (which looks black on printed paper) meaning very bad.If you were a marketing manager faced with this dashboard,which of the following would be the BEST action?

• A)Focus on the shortfalls in Idaho (ID)and Utah (UT).
• B)Revise the relevant goals for both east and west coast.
• C)Conduct additional market research in the southern United States.
• D)Examine your distribution system in the northeastern United States.
• E)Change the marketing metric being used to evaluate the states individually.

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