A Product Line Is a Group of Product or Service

question 12

Multiple Choice

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,__________,or fall within a given price range.

• A)are made of similar components
• B)made from the same formulations
• C)require high levels of R&D
• D)have one SKU number
• E)are distributed through the same type of outlets

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Definitions:

Amygdala

A part of the brain involved in emotion regulation, and the processing of fear and pleasure responses.

Autonomic Arousal

This involves the automatic activation of physiological responses in the body, such as heart rate and sweating, typically in reaction to stress or perceived threats.

Physiological Arousal

The condition of having one's body in a heightened state of alertness and physical readiness, often as a response to stimuli.

Cognitive Experience

The processes involved in acquisition, organization, and use of knowledge, including perception, memory, and reasoning.