When Compared to a Multiple Products, Multiple Market Segments Strategy

question 22

Multiple Choice

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segment strategy

• A)is a much more effective means of meeting consumers' individual needs.
• B)creates greater savings in production costs.
• C)is a more effective way of meeting organizational objectives.
• D)has significantly higher distribution costs.
• E)is more profitable since a firm can charge the new segments higher prices without changing the product.

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Definitions:

Hydrogen Sulfide

Hydrogen sulfide is a chemical compound with the formula H2S, a toxic, colorless gas with a characteristic odor of rotten eggs, commonly produced by the bacterial breakdown of organic matter in the absence of oxygen.

Neural Integrations

The process by which neurons in the brain combine multiple sources of information to generate a coherent response or action.

PNS

The peripheral nervous system, which consists of the nerves and ganglia outside the brain and spinal cord, connecting the CNS to the limbs and organs.

Ependymal Cells

Ciliated cells that line internal cavities of CNS; help produce and circulate cerebrospinal fluid.