In Which Stage in the New-Product Process Would a Firm

question 317

Multiple Choice

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

• A)idea generation
• B)screening and evaluation
• C)new-product strategy development
• D)business analysis
• E)development

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Definitions:

Equity Method

An accounting technique used to record investments in other companies when the investor has significant influence over the company.

Acquisition Cost

The total cost incurred to acquire an asset, including the purchase price and all related expenses.

Equity Method

An accounting technique used to record investments in other companies, where the investment is reflected as an asset and changes in the value of the investment adjust the investor's income.