Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

question 99

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run horizontally because

• A)the first potential growth opportunity would be the breakfast market.
• B)there are multiple markets and actions that can be simultaneously addressed.
• C)a single kind of marketing action can reach customers that buy different product groupings.
• D)the product offerings are virtually the same and the marketing action can be as simple as offering current customers coupons.
• E)the columns correspond to sales synergies and efficiencies.

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Definitions:

Critical Thinking

The ability to analyze information objectively and make a reasoned judgment, involving logical reasoning and questioning assumptions.

Biology

The science of life and living organisms, including their structure, function, growth, evolution, and distribution.

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Refers to something obtained or gained through one's actions or experiences.

Social Psychological Perspectives

Approaches within social psychology that explore how individuals' thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.