Using an Existing Brand Name to Introduce a Product That

question 121

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Bic-the marketer of disposable pens,disposable lighters,and disposable shavers,decided to introduce disposable underwear under the Bic brand name-and it failed quickly.This innovation strategy is known as a

• A)radical invention.
• B)brand extension.
• C)product line extension.
• D)disruptive innovation.
• E)product deletion.

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Definitions:

Plasticity

The ability of living organisms to adapt or change in response to environmental influences or experiences, particularly used in the context of the brain.

Peripheral Vision

The ability to see objects and movement outside of the direct line of vision, often associated with detecting shapes, light, and motion.

Left Cerebral Hemisphere

The left side of the brain, which controls the right side of the body and is commonly associated with analytical thought, language, and logic.

Speech Production

The complex process involving the coordination of mental and physical activities to produce spoken language.