What Is Idea Generation in the New-Product Process? from Where

question 95

Essay

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

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Definitions:

Religious Diversity

The existence and acceptance of a wide variety of religious beliefs and practices within a society or organization.

Non-traditional Families

Refer to family structures that do not fit the conventional model of family, including single-parent families, LGBT families, and blended families.

Generational Cohorts

People born within a few years of one another and who experience somewhat similar life events during their formative years.

Formative Years

A period in a person's life or an organization's existence that is crucial for development and growth.