What Is Idea Generation in the New-Product Process? from Where

question 95

Essay

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

---

Definitions:

Breach of Contract

A violation of any of the agreed-upon terms and conditions of a binding contract without a legitimate legal excuse.

Legally Binding

Describes agreements or contracts that are enforceable by law, where parties are obligated to fulfill their terms.

Express Written Contract

A contract that is explicitly set down in writing and signed by the parties involved, detailing the terms and conditions.

Unequivocal

Clear and unambiguous, leaving no room for doubt or confusion.