To Be Identified as a Market Segment,its Members Must

question 248

Multiple Choice

To be identified as a market segment,its members must

• A)have common needs and respond similarly to a marketing action.
• B)represent a large share of the entire market and have buying power.
• C)have different needs and have potential for future growth.
• D)have different needs and respond similarly to market actions.
• E)have the potential for future growth and increased profit or ROI.

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Definitions:

Moving Average System

A method used in accounting and finance to smooth out data by generating a series of averages of different subsets of the full data set.

Freight-In Costs

Expenses associated with transporting goods from the supplier to the purchaser, typically included in the cost of inventory.

Freight-Out Costs

Expenses related to the transportation of goods from the seller to the buyer, typically recorded as a selling expense.

Interest Cost

The expense associated with borrowing funds, often calculated as the product of the interest rate and the outstanding principal of the debt.