A Market-Product Grid Relates the Market Segments to the Products

question 189

Multiple Choice

A market-product grid relates the market segments to the products offered or potential marketing actions.With respect to pillows,the most effective way to segment the pillow market would be based on __________.

• A)the age of the sleeper: less than 18 years of age;18 to 44 years of age;or 45 years and older
• B)the sleeper's annual income: less than $25,000;$25,000 to $49,999;or $50,000 and over
• C)the sleeper's gender: male or female
• D)whether the sleeper has sleeping problems: yes or no
• E)how the sleeper sleeps: side;back;or stomach

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Definitions:

Simple Delivery Contract

Type of contract in which purchased goods are transferred to the buyer from the seller either at the time of the sale or at some time later by the seller’s delivery.

Merchant

An individual or business that sells goods or services in a commercial setting.

Destroyed Through Fire

Destroyed through fire describes the complete loss or devastation of property, goods, or structures as a result of a fire outbreak, often leading to insurance claims and legal considerations.

Common-Carrier Delivery Contract

A type of contract in which purchased goods are delivered to the buyer via an independent contractor, such as a trucking line.