Which of the Following in NOT a Criterion to Use

question 199

Multiple Choice

Which of the following in NOT a criterion to use in forming market segments?

• A)The ability to assign buyers to a segment is cost-effective and simple.
• B)The result of segmenting will cause an increase in market share or profit.
• C)There are significant similarities among buyers in the market segment.
• D)There is a potential marketing action to reach the segment.
• E)The cost to reach the segment exceeds its profitability.

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Definitions:

Price Ceiling

A legally enforced upper limit on the price that can be asked for a product or service, beyond which it is not permissible to go.

Equilibrium Price

The market price where the amount of goods sellers are willing to sell equals the amount of goods buyers are willing to buy, creating a state of balance in the market.

Shakespeare in the Park

An outdoor festival or event where plays written by William Shakespeare are performed, typically in public parks.

Price Ceiling

A regulatory limit on the price that can be charged for a particular good or service, intended to keep it affordable.