Nielsen PRIZM Segmentation Classifies Every Household into One of 66

question 178

Multiple Choice

Nielsen PRIZM segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.

• A)financially
• B)behaviorally
• C)ethnically
• D)socially
• E)ethnographically

---

Definitions:

Large Projects

Extensive or significant undertakings that typically require considerable resources, time, and coordination to complete.

International Organization for Standardization

An independent, non-governmental international organization that develops and publishes a wide range of proprietary, industrial, and commercial standards.

Standard Deviations

A measure of the amount of variation or dispersion of a set of values, indicating how much the values deviate from the mean of the set.

Quality

The degree to which a project's deliverables meet the requirements and satisfy the needs for which they were intended, often assessed through quality control and assurance processes.