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As Figure 9-4 above shows,there are four general categories used to segment consumer markets in the U.S. ,each having its own variables and typical breakdowns that can be used to segment them."A" describes the __________ base of segmentation.
Strategic International HR Planning
The process of designing and implementing plans to acquire, develop, and retain a workforce that can effectively achieve global business objectives.
Multinational Enterprises
Companies that own or control production or service facilities in one or more countries other than their home country.
Human Resource Management
The effective management of people in an organization to drive better performance and competitive advantage.
Culturally Sensitive
An approach that is aware of and respectful towards the differing cultural beliefs, practices, and needs of individuals.
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