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Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and
New Identity
The process of developing or adopting a new image, brand, or persona, often to signify changes or evolution.
Repositioned
involves changing the target market or perception of a product, brand, or concept to better meet strategic goals.
Define and Develop
The process of establishing clear goals or ideas and then working to create or bring them to fruition.
Brand Identity
The collection of all elements a brand creates to portray the right image to its consumer.
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