Post Grape-Nuts Cereal Has Been Marketed Since the Early 20^th

question 164

Multiple Choice

Post Grape-Nuts cereal has been marketed since the early 20^th century.Its market share has been steadily declining as consumers began associating it with something their grandfathers ate.Post recently launched a campaign to increase consumption of the cereal by inviting consumers to sprinkle the crunchy cereal on yogurt,salad,or soup as a delicious addition.Post wanted to convince people either who had never tried the cereal or who were familiar with the product to use it in a variety of different ways.In this example,Post is using which segmentation variable?

• A)needs
• B)lifestyle
• C)behavioral
• D)psychographic
• E)demographic

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Definitions:

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