Kellogg's Has Several Cereals Targeted at Different Types of Users

question 168

Multiple Choice

Kellogg's has several cereals targeted at different types of users.This is an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing one,but seems worthwhile if it serves customers' needs better,doesn't reduce quality or increase price,and

• A)conforms to all FDA guidelines.
• B)adds to the manufacturer's sales revenues and profits.
• C)creates economy of scale.
• D)decreases the cost of the physical plant.
• E)stabilizes the sales revenues and profits.

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Definitions:

Brain Stem

The posterior part of the brain, adjoining and structurally continuous with the spinal cord, responsible for basic vital life functions such as breathing, heartbeat, and blood pressure.

Automatic Functions

Bodily or mental processes that operate involuntarily and without the need for conscious intervention, such as breathing or reflexes.

Brain Death

Cessation of activity of the cerebral cortex.

Cerebral Cortex

The outer layer of the brain, responsible for complex mental functions such as thinking, perceiving, producing, and understanding language.