Airlines Have Developed Frequent-Flier Programs to Encourage Passengers to Use

question 39

Multiple Choice

Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on

• A)geographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)demographic segmentation.
• E)buying condition segmentation.

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Definitions:

Bureaucracies

Complex organizational structures with multiple layers of management, designed for administration and control through a set of fixed rules and procedures.

High-Performance Teams

Teams characterized by their exceptional ability to collaborate effectively and achieve superior results.

Bennis And Biederman

Authors who are recognized for their contributions to the field of leadership and management, particularly for their work on the nature of leadership and organizational effectiveness.

Crème Of The Crop

An idiom meaning the best of the best, referring to the highest quality or most superior members of a group.