As Figure 9-7 Above Shows,there Are Three General Bases Used

question 91

Multiple Choice

As Figure 9-7 above shows,there are three general bases used to segment organizational markets in the U.S. ,each having its own segmentation variables and typical breakdowns that can be used to segment them."A" describes the __________ base of segmentation.

• A)demographic
• B)geographic
• C)behavioral
• D)psychographic
• E)product

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Definitions:

National Output

The total value of all goods and services produced by a country over a specific time period.

Automobile Market

The automobile market encompasses the worldwide industry involved in the design, production, and sales of cars, trucks, and other vehicles.

Reagan Administration

The Reagan Administration refers to the presidency of Ronald Reagan, the 40th President of the United States, from 1981 to 1989, known for its conservative policies, including economic liberalization and arms buildup.

Double-Digit Inflation

A period of economic condition where the rate of inflation reaches or exceeds 10%, significantly eroding purchasing power.