What Type of Experiment Is Conducted When a Food Company

question 141

Multiple Choice

What type of experiment is conducted when a food company offers a product for sale in a small geographic area to help it evaluate potential marketing actions?

• A)micro market
• B)trail market
• C)experimental market
• D)simulated market
• E)test market

---

Definitions:

Interperiod Tax Allocation

The process of allocating income taxes over different accounting periods due to temporary differences between financial accounting and tax reporting.

Intraperiod Tax Allocation

The process of allocating income taxes between different parts of the financial statements within the same fiscal period.

FASB Statement No.109

A standard issued by the Financial Accounting Standards Board relating to income tax accounting.

Installment Method

A revenue recognition method that allows income to be realized at the point of sale and subsequently as payments are received.