A Key to Effectively Positioning a Product or Brand Is

question 187

Multiple Choice

A key to effectively positioning a product or brand is discovering its perception in the minds of potential customers.To do this,companies take four steps: (1) __________; (2) discover how target customers rate competing products or brands with respect to these attributes; (3) discover where the company's product or brand is on these attributes in the minds of potential customers;and (4) reposition the company's product or brand in the minds of potential customers.

• A)decide whether to keep or delete the market segment that your product offering targets
• B)identify the competitors' brands that make up the consideration set
• C)identify the important attributes for the product or brand class
• D)create a marketing plan based on customers' perceptions
• E)identify market niches that were not previously selected during the market segmentation process

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Definitions:

First Letter

The first letter typically refers to the initial character in a sequence of characters, such as those in an alphabet, word, or string of text.

Federal Holidays

Public holidays established by federal law in a country, during which non-essential federal government offices are closed, and employees are paid for the holiday.

Sample Space

The set of all possible outcomes or results in a probabilistic experiment or random trial.

Defective Merchandise

Items that fail to meet quality standards or are damaged, impacting their usability or saleability.