Variables That Are Based on Some Objective Physical (Gender, Ethnicity)

question 66

Multiple Choice

Variables that are based on some objective physical (gender, ethnicity) , measurable (age, income) , or other classification attribute (occupation) of prospective customers are used in which segmentation base?

• A)personality
• B)usage
• C)needs
• D)demographic
• E)behavioral

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Definitions:

Cumulative Hassles

Minor everyday problems and annoyances that build up over time, potentially impacting mental health and well-being.

PTSD

Post-Traumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a terrifying event, characterized by flashbacks, nightmares, and severe anxiety.

Chronic Illness

A long-lasting health condition that can be controlled but not cured, often requiring ongoing medical attention and impacting everyday life.

Bullying

aggressive and unwanted behavior often involving a real or perceived power imbalance, with the intention to hurt, harass, or intimidate someone.