A Market-Product Grid Refers to

question 71

Multiple Choice

A market-product grid refers to

• A)a visual representation of all products offered within a specific product class.
• B)a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
• C)a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
• D)a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
• E)a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.

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Definitions:

Organizational Goals

Objectives or targets that an organization aims to achieve within a certain timeframe, guiding its strategic and operational activities.

Capacity

Refers to the maximum amount of work that an organization is capable of completing in a given period, often related to production, services, or networking.

Lean Manufacturing

A production philosophy that focuses on minimizing waste within manufacturing systems while simultaneously maximizing productivity.