One Marketing Action That Can Be Taken to Sell a Single

question 178

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

• A)develop and produce another version of the product.
• B)manufacture products that appeal to different markets.
• C)develop separate promotional campaigns.
• D)purchase another firm that has additional products that would appeal to multiple markets.
• E)issue stock to fund additional research and development for new products.