When Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it

question 56

Multiple Choice

When Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?

• A)product differentiation
• B)product segmentation
• C)market expansion
• D)usage segmentation
• E)psychographic segmentation

Grasp the concept of low-cost, rapid experimentation for validation of business ideas.

Appreciate the value of validations and learning from prototypes and minimum viable products.

Understand the role of storyboarding and sketches in visualizing and communicating business plans and concepts.

Recognize the importance of feedback and data analysis in refining business ideas.

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Definitions:

Negotiable Instruments

Financial documents, like checks or promissory notes, that guarantee payment of a specific amount of money to the bearer under certain conditions.

UCC

Stands for Uniform Commercial Code, which is a comprehensive set of laws governing all commercial transactions in the United States.

Anglo-American Law

A legal system originating in England and now prevalent in the United States and many Commonwealth countries, characterized by the doctrine of precedent.

Currency Substitute

Any means of payment used in lieu of traditional money (coins and banknotes) for the transaction of goods and services.