The First Step in Segmenting and Targeting Markets That Links

question 212

Multiple Choice

The first step in segmenting and targeting markets that links customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)group products to be sold into categories.
• C)develop a market-product grid and estimate size of the overall market.
• D)select target markets.
• E)take marketing actions to reach target markets.

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service.

Distributing Sale

The process of selling goods or services across various channels or locations to reach a larger market.

Standby Underwriting

Agreement where the underwriter agrees to purchase the unsubscribed portion of the issue.

Unsubscribed Portion

The part of a new security issue that is not sold or not taken up by investors during an offering period.