Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

question 99

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run horizontally because

• A)the first potential growth opportunity would be the breakfast market.
• B)there are multiple markets and actions that can be simultaneously addressed.
• C)a single kind of marketing action can reach customers that buy different product groupings.
• D)the product offerings are virtually the same and the marketing action can be as simple as offering current customers coupons.
• E)the columns correspond to sales synergies and efficiencies.