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The second step in segmenting and targeting markets that link customer needs to marketing actions is to
Fine
A monetary penalty imposed by a government or legal authority as punishment for breaking a law or regulation.
Risk-Averse
A preference for guaranteed outcomes over gambles, even if the gamble might have a higher expected return due to the dislike of uncertainty.
Risk-Neutral
An attitude towards risk wherein the decision-maker is indifferent between different alternatives with the same expected return, disregarding the level of risk associated with each.
Risk-Loving
Describes individuals or entities that have a preference for taking on risk, often in anticipation of higher returns.
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