The Second Step in Segmenting and Targeting Markets That Link

question 100

Multiple Choice

The second step in segmenting and targeting markets that link customer needs to marketing actions is to

• A)group potential buyers into segments.
• B)develop a market-product grid and estimate size of the overall market.
• C)select target markets.
• D)take marketing actions to reach target markets.
• E)group products to be sold into categories.

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Definitions:

Habituation Research

The study of how organisms decrease response to a repeated stimulus over time, a fundamental form of learning.

Physically Impossible

An action or event that cannot occur within the boundaries of the physical laws of the universe.

Infants

Young babies or children, typically under one year of age, who are in the early stages of development.

Occupy

To fill or take up a space, position, or time.