The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs;one Is

question 78

Multiple Choice

The Walt Disney Company carefully markets two distinct Winnie-the-Poohs;one is the original line-drawn figures on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target.This is an example of

• A)mass customization.
• B)a "Tiffany/Walmart" strategy.
• C)one product and multiple market segments.
• D)price discrimination.
• E)psychographic market segmentation.

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