Four General Categories Used to Segment Consumer Markets Are Geographic

question 211

Multiple Choice

Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation.

• A)supplier segmentation
• B)demand segmentation
• C)regional segmentation
• D)psychographic segmentation
• E)product segmentation

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Definitions:

Social Interaction

involves the process by which individuals act and react in relation to others, impacting and shaping their behaviors, roles, and expectations.

Intelligence and Foresight

The capacity to understand complex ideas, to adapt to the environment, learn from experience, engage in various forms of reasoning, and apply knowledge to manipulate one's environment, often involves anticipating outcomes.

Observed Behavior

The actions or responses of an individual that can be seen and measured by others or oneself.

Vicarious Reinforcement

Learning that occurs by observing the consequences (rewards or punishments) of another person’s behavior.