More Than Half of All U

question 17

Multiple Choice

More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals, such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using ________ as the basis to segment its market.

• A) usage rates
• B) usage patterns
• C) demographic characteristics
• D) behavior characteristics
• E) psychographic characteristics

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Definitions:

Industrial Steel

A category of steel used in manufacturing and construction for its strength and durability in industrial applications.

One Acre Fund

A non-profit organization that supplies smallholder farmers in Africa with asset-based financing and agriculture training services to reduce hunger and poverty.

African Smallholder Farmers

Refers to farmers in Africa operating on relatively small plots of land and using mostly traditional methods to grow crops for their sustenance and for sale.

Urban U.S. Gardeners

Individuals or groups engaged in gardening within urban environments in the United States, focusing on growing plants for consumption or aesthetic purposes in limited space.