Suppose Marketers Want to Use Product Differentiation and Market Segmentation

question 57

Multiple Choice

Suppose marketers want to use product differentiation and market segmentation strategies.What question should they ask when considering the potential for cannibalization on these strategies?

• A)"Will our new products steal customers or sales from our older ones?"
• B)"Will the products compete head-to-head with those of a competitor?"
• C)"Can this action successfully draw customers away from competitors?"
• D)"Are there enough similarities within the market segment to warrant such high costs?"
• E)"Will this action eliminate the need for individualized advertising and promotion?"