The Market Segmentation Strategy Known as Frequency Marketing Focuses on

question 218

Multiple Choice

The market segmentation strategy known as frequency marketing focuses on

• A)trial.
• B)the average number of times a person in the target audience is exposed to an advertisement.
• C)consumption incidence.
• D)turnover.
• E)usage rate.

---

Definitions:

Binge Eating

A disorder characterized by recurrent episodes of eating large quantities of food quickly and to the point of discomfort, often accompanied by feelings of loss of control.

Emotional Intelligence

The skill to recognize, employ, and regulate personal emotions beneficially to alleviate stress, communicate efficiently, connect with others emotionally, tackle obstacles, and mitigate conflicts.

Fugue State

A rare dissociative disorder characterized by reversible amnesia for personal identity, including the memories, personality, and other identifying characteristics of individuality.

Anxiety

A state of distress or anxiety, especially in anticipation of something that is about to happen or because the result is not clear.