A Recent Study by the Aberdeen Group Analyzed Which Segmentation

question 186

Multiple Choice

A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. Which segmentation base did these organizations use the most?

• A)behavioral
• B)psychographic
• C)geographic
• D)demographic
• E)product

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Definitions:

Parasitism Rates

The frequency or proportion at which parasitism occurs within a host population, affecting host dynamics and ecosystem relationships.

Parental Care

The investment made by parents in the survival of their offspring, which can include feeding, protection, and teaching of survival skills.

Colored Gapes

Visual cues, often bright colors inside the mouths of bird fledglings, that stimulate feeding behavior by parent birds.

Facultative Siblicide

The conditional behavior in which an individual, usually a sibling, is killed based on environmental conditions or resource availability.