According Figure 9-5 Above,heavy Users Are the Most Important Segment

question 89

Multiple Choice

According Figure 9-5 above,heavy users are the most important segment to a fast-food restaurant because

• A)there are fewer numbers of them than any other segment.
• B)they represent the largest percentage of nonprospects.
• C)the usage index per person is highest for that segment.
• D)from a cost basis,they are the most easily identified user segment.
• E)they have the smallest consumption percentage.