As Figure 9-7 Above Shows,there Are Three General Bases Used

question 181

Multiple Choice

As Figure 9-7 above shows,there are three general bases used to segment organizational markets in the U.S. ,each having its own segmentation variables and typical breakdowns that can be used to segment them."C" describes the __________ base of segmentation.

• A)behavioral
• B)geographic
• C)demographic
• D)psychographic
• E)product

Recognize the importance of theoretical frameworks in guiding and interpreting research.

Grasp the ethical considerations and methodological guidelines in conducting health-related research.

Understand the concepts of reliability and validity in psychological assessment.

Acknowledge the role of placebos in research and their effects.

---

Definitions:

Premium on Bonds Payable

The excess of a bond's selling price over its principal amount.

Debenture Bonds

Fixed-interest unsecured loans issued by companies, backed only by the creditworthiness and reputation of the issuer, rather than by a lien on any specific asset.

Straight-Line Method

A method of calculating depreciation by evenly spreading the cost of an asset over its useful life.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return, used in discounting to determine investment value.