Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

question 220

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is

• A)whether the student is a faculty or staff member.
• B)whether the student lives near the campus or far away.
• C)whether the student has the disposable income to eat at Wendy's.
• D)combining the factors of where the student lives and when (s)he is on campus.
• E)the meals eaten at the Wendy's restaurant.

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Definitions:

Gregariousness

The quality of being sociable, outgoing, and enjoying the company of others.

Trait Factor

An element or characteristic that is considered to be a part of an individual's personality or aptitude profile.

Big Five

A model in psychology that outlines five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Trait Domains

Trait domains refer to broad categories used in psychology to describe and classify individual differences in personality, such as those outlined in the Big Five personality traits.