In the Sneaker Business, Heelys Practiced __________ Positioning When It

question 185

Multiple Choice

In the sneaker business, Heelys practiced __________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.

• A)head-to-head
• B)parallel market
• C)lateral
• D)repositioning
• E)differentiation

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Definitions:

SWOT Analysis

A strategic planning tool used to identify an organization's Strengths, Weaknesses, Opportunities, and Threats, helping in the development of strategic plans.

Core Competencies

Fundamental strengths and strategic advantages of an organization or individual that distinguish them from competitors.

Secondary Stakeholder

Parties indirectly affected by a company’s operations, such as the community, suppliers, and media, who do not directly engage with the company's products or services.

News Reporters

Professionals who investigate, gather, and present news and information to the public, often working for newspapers, television, radio, or online platforms.