Breyer's Introduced a New Line of Ice Cream Flavors for Sale

question 257

Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

• A)commercialization
• B)screening and evaluation
• C)business analysis
• D)development
• E)market testing

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Definitions:

Financing Statement

A document filed by a secured creditor to give public notice of their security interest in a debtor's personal property.

Note

A brief record of facts, topics, or thoughts written down as an aid to memory.

Perfected Security Interest

A legal claim or lien that has been formally established or registered, providing a creditor priority over other claimants in case of debtor default.

Bankruptcy

A legal procedure for dealing with debt problems of individuals and businesses; specifically, a case filed under one of the chapters of title 11 of the United States Code (the Bankruptcy Code).