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What Is Market Segmentation and Why Is It Important

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What is market segmentation and why is it important?


Definitions:

Resource Inputs

The various resources (such as labor, capital, materials) required in the production process of goods or services.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates.

General Managers

Individuals responsible for managing and overseeing all operational aspects of an organization, making decisions that affect its direction and success.

Major Parts

Primary or most important components or sections of an object, system, or concept.

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