Surveys,testing of Marketing Campaigns,sneak Previews,and Tracking Studies Are All Examples

question 217

Multiple Choice

Surveys,testing of marketing campaigns,sneak previews,and tracking studies are all examples of market research techniques.Collectively,they are used in the movie industry to

• A)estimate a production company's potential market share.
• B)identify prospective nominees for industry awards such as the Oscars.
• C)create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
• D)identify possible story lines and/or plots for future movie ventures.
• E)reduce uncertainty and improve marketing actions.

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Definitions:

Natural Capital

The world's stocks of natural assets including geology, soil, air, water, and all living things, on which human survival and economic activity depend.

Degradation

The process of something deteriorating in quality, functioning, or condition.

Natural Greenhouse Effect

The warming of Earth's surface due to the trapping of heat by naturally occurring greenhouse gases in the atmosphere.

Tornado-prone

Referring to areas or regions that are frequently affected by tornadoes or have a high likelihood of experiencing tornado events.