Consider Figure 8-4: Question 7 Above,which Was Part of a Wendy's

question 171

Multiple Choice

Consider Figure 8-4: Question 7 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 7 was included in the questionnaire?

• A)Wendy's wanted to know how many people eat at home while watching TV.
• B)Wendy's wanted to know which forms of media were important sources of information to consumers when they decide where to eat.
• C)Wendy's wanted to understand how often consumers see flyers.
• D)Wendy's wanted to check newspaper circulation in the cities in which it does business.
• E)Wendy's wanted to find information about the education level of its customers according to the relative importance of their information sources.

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Definitions:

Forward-looking Statement

Projections or predictions about future events or performances, often found in financial contexts, and subject to uncertainties.

Communication Channel

The medium through which a message is transmitted from sender to receiver, such as email, phone, or face-to-face interaction.

Intrusive

Invading someone's space or privacy in an unwelcome and often annoying manner.

E-mail

An electronic method for one computer user to send messages to a single or multiple recipients through a network.