When a Marketing Researcher Uses a Collection of Reports,customer Letters,financial

question 294

Multiple Choice

When a marketing researcher uses a collection of reports,customer letters,financial statements,and surveys from different departments within her firm,she is using

• A)internal secondary data.
• B)primary data.
• C)external secondary data.
• D)sensitivity analysis.
• E)probability data.

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Definitions:

Bus

A large road vehicle designed to transport numerous passengers, often operating on fixed routes and schedules.

Emotions

Complex psychological states involving subjective experiences, physiological responses, and behavioral or expressive reactions.

Moods

Temporary states of mind or feelings that are less specific and less intensive than emotions and can influence an individual's perception and behavior.

Differences

Variations or disparities among individuals, objects, or situations.