The Purpose of Nielsen Media Research's "Cross-Platform Television Ratings" Is

question 123

Multiple Choice

The purpose of Nielsen Media Research's "cross-platform television ratings" is to

• A)expand its scope to include the effectiveness of online college courses.
• B)expand its scope to include satellite radio programming.
• C)combine its new online campaign ratings with its existing TV ratings.
• D)expand its business to a global market.
• E)gain access to every American home that owns a television,mobile phone,or computer.

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Definitions:

External Environmental Factor

Elements outside an organization that can affect its performance and strategy, such as economic conditions, regulations, and market trends.

Economic Climate

Refers to the overall state of the economic environment marked by indicators like GDP growth rates, unemployment, and inflation.

Work-Life Balance

A concept that emphasizes the importance of achieving an equilibrium between professional obligations and personal activities, ensuring individuals have a healthy division between their work and personal life.

Competitive Intelligence

The systematic gathering, analysis, and application of information about competitors, market conditions, and other external factors affecting the business.