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Global Companies Have Five Strategies for Matching Products and Their

question 361

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Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product/promotion strategy?


Definitions:

Chemicals

Substances with distinct molecular compositions that are used in or produced by chemical processes.

Organizational Identification

The extent to which individuals define themselves in terms of the organization and what it is perceived to represent.

Mum Effect

The reluctance to communicate unfavorable news or feedback due to the fear of causing discomfort or facing negative repercussions.

Sender

The person or entity that initiates a message or communication.

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