Researchers for Frito-Lay Discovered That Matte Beige Bags of Potato

question 182

Multiple Choice

Researchers for Frito-Lay discovered that matte beige bags of potato chips picturing potatoes and other "healthy" ingredients in the snack don't trigger activity in the anterior cingulate cortex,an area of the brain associated with feelings of guilt,as much as shiny bags with pictures of chips.Frito-Lay then switched out of shiny packaging in the United States shortly thereafter.This is an example of using

• A)extrapolation.
• B)supposition.
• C)implication.
• D)neuromarketing.
• E)conjecture.

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Definitions:

Temperate Lake

A lake located in a temperate climate zone, characterized by moderate temperatures and seasonal variations.

Oligotrophic Lake

A type of lake characterized by low nutrient levels, clear waters, and relatively low productivity of plant and animal life.

Net Primary Productivity

The rate at which plants in an ecosystem produce net useful chemical energy; essentially, the amount of biomass created minus the amount used by plants for respiration.

Phytoplankton

Microscopic plant-like organisms that live in aquatic environments, forming the base of many aquatic food webs and producing a significant portion of Earth's oxygen.