The Principal Ways to Collect New or Primary Data for a Marketing

question 265

Essay

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

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Definitions:

Job Structure

The organized framework of a job's relative position within an organization, based on responsibilities, complexity, and skills required.

Promoting Employees

The act of elevating an employee's position within the company, usually involving increased responsibilities and pay.

Skill-Based Pay System

A compensation strategy where employees' pay rates are determined by their skills, knowledge, and certifications rather than their job titles or positions.

Job Descriptions

Job descriptions provide a formal account of an employee’s responsibilities, duties, and the scope of work, including criteria for evaluating performance.