Surveys That Enable the Interviewer to Be Flexible in Asking

question 307

Multiple Choice

Surveys that enable the interviewer to be flexible in asking probing questions or getting reactions to visual materials would be best conducted using

• A)mail surveys.
• B)telephone interviews.
• C)fax surveys.
• D)individual interviews.
• E)on-line surveys.

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Definitions:

Inelastic Demand

A market situation in which the demand for a product does not significantly change with its price increase or decrease.

Total Revenues

The entire amount of income generated by a company from its business activities, before any expenses are subtracted.

Fixed Costs

Costs that do not change with the level of output or sales, such as rent, salaries, and loan payments.

Variable Costs

Costs that change in proportion to the level of output or activity.