"What Is Your Favorite Thing About Target?" Followed by Several

question 23

Multiple Choice

"What is your favorite thing about Target?" followed by several lines for a response is an example of which type of marketing research question?

• A)Likert scale
• B)fixed alternative
• C)dichotomous
• D)open-ended
• E)semantic differential

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Definitions:

Positive

A term usually referring to values greater than zero, or a positive attitude or outcome in a broad sense.

Expected Value

The weighted average of all possible values of a random variable, with the weights being the probabilities of the outcomes.

Portfolio

A blend of financial contributions, featuring stocks, bonds, market commodities, ready money, and equivalents of cash, comprising also mutual funds and ETFs.

Stocks

Shares of ownership in a corporation or financial asset, which represent a claim on the company's earnings and assets.